University of Wisconsin-Madison men's basketball brought in $23,168,473 in revenue in 2016 – or $1,362,851 per player – making it the highest-grossing men's basketball program in Wisconsin that year, according to a Watchdog.org analysis of U.S. Department of Education data.
The agency's office of postsecondary education collects athletics data annually from all institutions with intercollegiate athletics programs that receive funding through federal financial aid programs. Data for 2016 – the latest year available – includes more than 2,000 schools nationwide.
Wisconsin's 36 schools with men's basketball programs reported $52.26 million in revenue in 2016.
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