Papa John's Pulls NFL-Associated Ads Citing 'Negative Consumer Sentiment'

Well, those won’t be airing anymore.

In a stunning move, the NFL just lost out on one of its biggest advertisers when the pizza chain Papa John’s pulled its NFL-related advertisements Wednesday, according to ESPN’s Darren Rovell.

“The NFL has hurt us. We are disappointed the NFL and its leadership did not resolve this,” company founder and CEO John Schnatter said via ABC News.

“Leadership starts at the top and this is an example of poor leadership,” Schnatter added, noting he thought the issue had been “nipped in the bud” a year and a half ago.

This is no small loss for the NFL, if only looking at the sheer volume of pizza commercials inundating your typical NFL viewing.

While small chains and private businesses have been ready to boycott the NFL over the rampant national anthem protests, Papa John’s is the biggest company to take a stance.

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